By: Jena Ehlers, Jennovative Marketing LLC
This was originally published in 2017 and has been updated.
Blogging is great for content marketing because it can help you position your business as an expert in your industry, and show off the personality of the business.
5 Benefits of Blogging
1. Sharing Your Expertise
With a blog you can share with your customers’ topics related to your industry: news, opinions, tips, tricks, how to articles, and other valuable information.
A blog is also a great place to make your brand stand for something more than your product/service. For example, if you’re a chiropractor you might want to share how chiropractic relates to overall wellness. This could be advice on how chiropractic helps with stress, makes a person feel better about their bodies, allows for greater functionality, etc. If you manage a bank and are marketing to small businesses, you could share about money management, the importance of savings, but also business management resources.
People want to buy from businesses they trust. Businesses that share tips, resources, and other educational information will gain trust when sharing their expertise.
2. Sharing the Personality of the Business
Your blog post can also really show off the personality of your business based on the style of the writing, the pictures you choose, and the engagement you create from it. Developing a personality to your business is important because people want to buy from businesses that are likable.
Blogging can also help create an emotional response for people. As I mentioned in previous posts, people buy more based on emotions rather than logic. It has been shown that 95% of purchasing decisions are made with the subconscious brain.
3. It Helps with SEO
To show up in search engines it helps to have new content added regularly to your website. Search engine algorithms are more likely to index your website. You can increase traffic to your site through keywords, improve time spent on your site, and provide opportunities for other people to link to your site, which all help with SEO. More details on how blogging helps with SEO here.
Blogging also keeps your website current which makes it more appealing to viewers.
4. Great Content to Use in Other Places
A blog is great original content to share on your social media, to add to your newsletter, and to present to clients when sharing a specific message about your business. There are also many places online where you can share your posts and receive views from new people also driving traffic back to your website.
5. It Can Turn into Something More Valuable in the Future
Blogging can also turn into the creation of other marketing tools such as a white paper, a resource guide, sales materials, and even a book.
So what are you waiting for? Start blogging!
There are many great benefits to blogging. If you need help coming up with blog ideas, or want to know how to set up a blog the right way contact Jennovative Marketing, LLC.
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